How to Write a Meta Description & Title for My Webpages

The meta description is a short snippet imbedded into your website that summarizes a page’s content. This helps search engines direct users to your website if the searched-for-phrase is within the description.

Our Top 5 Tips for Writing a Good Meta Description

Write active voice

Be unique and inviting in your description. Provide enticing information so that people will know what they get from your page.

Keep it 155 characters or less

While you want to provide enough detail to give someone a good idea of what your business offers, you also don’t want to overwhelm them with a text heavy description. Keep the most important message in the first 120 characters.

Stay true to your brand but keep it conversational

Establish a tone and keep it consistent throughout the meta descriptions of your other pages. Descriptions should also be conversational and match the actual content on the page.

Include your primary/focus keyword if possible

Google is more likely to show your website in the search results if a search keyword matches a part of your meta description.

Include a call-to-action

Adding an element that encourages people to do something on your site is important in communicating what you want your audience to do on your site.

In Closing

SEO is a critical part of your marketing strategy. With Meta Descriptions & Page Titles being a source of information for search engines like Google, it’s of particular importance that these are written thoughtfully. Not only does Trifecta Marketing Services know how to do this, but we offer many effective SEO services to get businesses like yours showing in the top search results. To learn more about our SEO services, visit www.trifectamarketingservices.com.