How An FAQ Page Can Help With Your Search Ranking
We’ve all utilized an FAQ page before, but did you know that having one can help a website’s search engine ranking? In addition to helping you build trust with potential customers and reduce customer service inquiries; FAQ pages can play an important role in your SEO ranking for a few very simple reasons.
1. An FAQ page provides you another location to plug your keywords! It’s that simple. When it comes to SEO, keywords are the single most important thing. Without relevant keywords on a website, Google and other search engines wouldn’t be able to identify the purpose of your website and link it in relevant queries.
2. Each FAQ allows you to directly answers common queries/question related to your business. The goal here is for your FAQ to match a user’s search. For example, people frequently google common phrases such as ‘Why is SEO Important’. By answering this question on your FAQs, you’re letting Google know that your website can answer this question thus making it an available search engine result.
3. Last but not least, an FAQ page also shows Google that you’re dedicated to helping people get valuable information from your website which is something that Google values greatly.
So how do you build a successful FAQ page? We’ve got a few best practices to share.
Collect relevant FAQs from those who typically answer customer questions
Use a keyword ranker to identify the most commonly searched word combinations for your questions
Implement structured data so that your FAQs can appear directly on the SERP
Add visuals (just remember to name them since Google doesn’t have human eyes!)
Include a navigational structure to improve the user experience
Add search functionality if you have a particularly long FAQ with several categories
Keep your answers to 2-3 sentences
In Closing
A carefully crafted FAQ page can be help improve your Search Ranking so long as the best practices are kept in mind as you build. If you need assistance formatting this page or physically developing it, Trifecta Marketing Services can help! To learn more about our website development services, visit www.trifectamarketingservices.com.