How to Use Facebook Saved Audiences to Save Time
There are many steps to placing Facebook Ads. Some of these steps include naming the campaign, setting objectives, creating the ad set(s) which generally compose of budget, duration and audience and lastly, creating the visual aspect of the ad. At first glance, this may seem like a tedious long process. The truth? It can be if you don’t take the necessary steps to set a process that ensures optimal efficiency.
We recommend going into the Ads Manager section of Facebook with a game plan. That is, have your objective, budget and time frame in mind or written somewhere. Having these processes ahead of time will make the campaign and ad set portion much faster. In theory, the most time-consuming portion of creating a Facebook Ad, is the ad creation itself. Our final and most important time-saving strategy is saved audiences.
What is a Saved Audience?
The hardest part in putting together a Facebook Ad is asking yourself the question: who is my audience? The Ads Manager offers so many options to choose from in combination to target your exact audience, making the ad set phase longer in the ad creation process when you don’t have an idea of who to target ahead of time.
Like most businesses, you probably have an audience you use frequently. Well, you can create this audience once and save it for future use in the Ads Manager.
1. Go to your Ads Manager and select the 3x3 dots icon. Click Audiences.
2. Click on Create Audience and select Saved Audience
3. Create your custom audience, name it something unique and description, and click Create Saved Audience.
Here are some things you should keep in mind when creating your audience
Age
Location
Gender
Demographics
Interests
Behaviors
Connections
Exclusions
Another approach to this is saving an ad set you already created and used. Audience targeting is experimental and some may be more successful than others. By saving an audience that was already successful for you, you not only save ample time, but it’s a way to earmark an audience that has already worked well for you. You can do this in the ad building process by selecting the ad set, naming it, and clicking save.
In Closing
Utilizing your saved audiences will save you time in the long run when creating and placing ads in Facebook Ads Manager. Having trouble pinpointing the right audience to target for optimal results? Let Trifecta Marketing Services help you with your digital and social advertising strategy. Learn more about our services by visiting www.trifectamarketingservices.com/social-digital.