What Is Email Automation and How to Use It
Email automation is a great way to send timely and relevant messages to your customers. In general, email automation consists of a series of pre-programmed emails that require a set of conditions that must be meant by the customer in order to trigger the email. Think of it as an easy way to automatically send the right message at the right time to the right person every time without having to send every individual email yourself. Have we piqued your interest? Keep reading to learn more about the benefits of utilizing email automation and how to incorporate into your business model!
What are the Benefits of Email Automation?
Personalize Your Customer’s Experience
Customers love a customized experience that they feel is catered to them. Email automation can help you build a better relationship with your customers by targeting their interests through individualized offers. Those simple but much appreciated birthday wishes from friends and family work just as well for a business. You can use email automation tools to send out triggered personal greetings and offers on your customer’s birthdays, for example.
Increase Productivity
Imagine having a long list of customer contacts and having to send out individual emails to create a personalized experience for them. We’ve seen lists as long as 10,000+ and we definitely can’t imagine having to send 10,000+ different birthday messages a year. Luckily, with email automation you and your team won’t have to. This can save your team ample time from sending out individual emails and increase overall productivity when you’re not wasting precious time on something that can perform on its own. Email automation lets you focus on other aspects of your business that are just as important.
Improve Customer Retention
Email automation combined with customer tailored customization is a powerful tool that is both easy and cost efficient to help you stay in better touch with your customers. For example, sending a triggered email to an existing customer (someone who has purchase a service or product of yours) that hasn’t visited your website or business in over a week with an exclusive offer will more likely result in an action rather trying to convert new customers.
How to Use Email Automation For Your Business
There are many types of triggered emails you can send. We’ve rounded the best triggers that will work well with most business models.
New Subscriber
Email: Welcome!
Most customers will interact with your business more than once before visiting and/or making a purchase. You can use welcome emails to share an offer, more information regarding your business or a simple thank you note for joining.
Cart Abandonment
Email: Check out before these hot items sell out!
Adding something to your cart is one thing but it takes a lot more to complete the checkout process. There are many reasons why a customer can abandon their cart. You can help recapture the customers interest by sending them a reminder about items they left in their cart.
Birthday and Anniversaries
Email: Happy Birthday/Anniversary!
Birthday and anniversary offers are a great way to keep your customer engaged, rewarded and more likely to make a purchase.
New Promotion
Email: Something special for you!
Customers are more likely to click your email if it is personalized for them. Once you get a better understanding of your customer, you’ll be able to target them with specific offers and promotions you know they’re interested in.
Loyal Customers
Email: Thanks for your purchase/visit!
Reward your customers for their loyalty! Sending a triggered offer to your customer after they’ve visited your business a certain amount of times or spent a certain amount at your store will help keep them engaged and more likely to make another purchase.
In Closing
Email automation helps you target your audience and engage your customers in ways you’ve never been able to before! By utilizing automation over manual campaigns, you not only save more time in the progress, allowing you to see to other aspects of your business, but you will also be able to create a genuine, customized experience for your customers.
At Trifecta Marketing Services, we offer a fine-tuned email marketing service that allows you to fully focus on growing your business without spending time on any email campaigns. We will work with you one-on-one to strategize a custom email automation system that caters to your business including drip campaigns, scheduled campaigns and smart triggered emails. Visit our website for more details at www.trifectamarketingservices.com/email-marketing.