Why Your Website Needs to be Mobile Optimized Now
What is mobile optimization?
For the large majority of people who are unfamiliar with the thousands of digital and web terms, it likely seems overwhelming to understand and remember each one. Spoiler alert: not all terms are created equal. Sure, each and every term is critical for developers and coders, but business owners need to understand just a handful.
One of these essential terms is Mobile Optimized. Thankfully, it’s a self-explanatory phrase. Let’s break it down:
Mobile: A device such as an iPhone or an Android.
Optimized: Efficient processing and use
So, Mobile + Optimized = The efficient processing and use of a website on a mobile device
Mobile optimization is the act of adjusting your website content to create an outstanding mobile user experience. It’s a very important action for several reason and has recently become more significant to your search ranking.
Why is it more important now than ever?
In the case of a webpage, optimization shows itself in two forms:
1. Ease of Use (easy to navigate, quick links to important information, etc.)
2. Load Time (how quickly the full-page loads)
You want your website to be usable and to load quickly because it will create a better experience for your customers and site visitors. You also need it to be usable and fast because it effects your experience score. You might ask ‘what’s an experience score?’. This is a score given to you by Google and calculated based on how easily and quickly your webpage can be interacted with.
Starting in September 2020, Google put more emphasis on this score as part of your search engine ranking. As they continue to prioritize mobile-first indexing, the predominant use of the mobile version of the content for indexing and ranking, it becomes ever more important that your website be mobile optimized. Without it, you will see your business fall from its current spot on relevant Google searches.
What to do?
If you’d like to find out where your website stands, Google has created some handy tools to help you do so. Here are some of the things we suggest. Once you have the results, address them with your web developers (or give us a call!)
Note: ‘Friendly ‘is not the same as ‘optimized’ but, it’s a good start
Some other simple tricks to keep in mind:
Keep image size to 500 KB
Use next-gen image formats for better compressions
Utilize Accelerated Mobile Pages (plugins)
Optimize Caches
In Closing
Mobile optimization is extremely important. It not only affects the user’s experience but has become an indictor or your Google Experience Score – a factor important to your search ranking. Not only does Trifecta Marketing Services know how to make your website mobile optimized, but we offer many effective SEO services to get businesses like yours showing in the top search results. To learn more about our SEO services, visit www.trifectamarketingservices.com.