How Can Reviews Build My Practice?

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Why are Reviews Important

As the digital world develops and time spent online grows with it, it isn’t enough for businesses to simply do what you do and do it well. Now, every business needs their digital presence to represent their offerings and confirm that they’re high quality. Online reviews are one very important part of this.  

You may be thinking, “I have a website that showcases my business. So, why do I need reviews too?”. Unfortunately, it’s no longer enough to have a strong website or social media pages. Since your web or social content comes from you, it represents your opinion of yourself. Instead, potential customers want to know what your clients think about you and they want to know this before they even considering contacting you. This is where reviews come in. Let’s explore the potential of reviews.

Endless Potential

A digital referral that builds trust

Did you know that almost 9 out of 10 consumers say that they trust online reviews as much as a personal recommendation? (Source: BrightLocal) This means your referrals are endless! Back in the day, you’d be lucky if a client told a few friends about your business and even luckier if one of them was interested and become a new client. Today, one customer’s opinion can be enough to encourage 88% of those researching your business to actually take the next step. With this in mind, consider every review a digital referral that potential client find trustful.

Supply of pertinent information

We bet you use your website, social media, maybe even email to tell people about your practice’s current offerings. Right?  Well, you can use your reviews too! Happy clients will take to the internet to tell their story which typically includes information on your new products, services, specials or even staff that they love. Reviews are a place where the messages you’re trying to communicate can be reinforced in an authentic and organic way.

SEO Rank Booster

The quality, quantity, velocity and diversity of reviews can have a big impact on your local and traditional search ranking. Like with the content within your local listing description or social media page/posts, what’s written about you in reviews is used by search algorithms to validate your business. To sum this up, the more frequent and high-quality your reviews are, the more likely it is that your website will appear for relevant searches.

Display of customer service skills

Now you might be thinking, “if every review is so important to the reader, what if I get a bad review?”. Bad reviews are natural. As much as we strive to be perfect, bad experiences happen and it’s about what you do to make it right. Negative reviews are a chance to show potential clients that you care about your customers. Use this opportunity to respond publicly and acknowledge their experience. You just might be able to change their mind (and their review).  

Note: We suggest taking conversations offline after an initial acknowledgement of their issue.

Feedback solicitors

Getting negative feedback is just as bad as giving it. In today’s world, people don’t want to address their concerns in person, they’d rather take to the internet where they can speak more freely. Within this kind of raw feedback, you may find areas of improvement that you weren’t aware of before. When you can make changes to address their feedback, don’t forget to let them know. They’ll appreciate your efforts and may even update their review.

Bonus

Now that you know the power of reviews, you’re probably asking, “How can I get more reviews?” We’ve got some tips for you!

1.     Make it easy

2.     Follow up after visits

3.     Use incentives

4.     Ask for them on social media

In Closing

Reviews can help you reinforce your brand online and build your client base offline. They’ve become a necessary tool in your digital marketing arsenal and can no longer be overlooked. Generating reviews and managing them, however, can be a cumbersome job. If you’d rather defer to the professionals, looks no further than Trifecta Marketing Services. Set up your one-on-one with a client manager today by clicking here.