5 Ways Email & Text Message Marketing Grow my Practice
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Do you find yourself searching for ways to drive patients in? Look no further than email and text message marketing. Through automated and scheduled correspondence, you can keep your medical or wellness practice top of mind. Whether it’s responding to new leads, following up on appointments, or sharing product/services & promotional offers, you can deliver straight to your patient’s fingertips. Let’s explore five of these opportunities!
Lead Response Drip Campaign
If you’re utilizing your website, social media or another source to collect leads, you can setup automated correspondence that encourages people to take action. Here are some examples:
New Lead? Thank them for the submission and link them to online appointment booking.
No response within 3 days? Connect them with a practice specialist that can answer any questions
No response after 14 days? See if they’re still interested and if you can setup a call to discuss their questions.
No response after 30 days? Say goodbye (for now) and remind them that you’re always available to answer questions.
1-on-1 Chat
Your time is valuable and so is your patients. For those that prefer you can setup 1-on-1 text chat to answer questions that might be inhibiting them from setting up their appointment.
Appointment Rebook Reminder
Sick of hounding patients to rebook their services? Program automated, recurring appointment rebook reminders until they take action. All without having to use your staff’s precious time!
Appointment Follow Up – Feedback & Reviews
Feedback and reviews are important to every business but even more so for medical and wellness practices where patients rely on referrals before taking action. Use an automated appointment follow up a text or campaign that asks patients to rate their experience. If they give you 4 or 5 starts, kick back a review request. If the review isn’t positive, the correspondence can serve as an interception that staff can personally follow up on.
New Product/Service & Promotion Alerts
You have a new product/service or promotion, but how do you tell people? You can post on social media and maybe some of your patients will see it or you’d could deliver the news directly to them. Target leads or patients (or both!) with news about your practice’s offerings, let them know where to find more information and how to take action. It just might be the catalyst they need to book their next appointment.
In Closing
Email and text messages are a great way to interact with your leads and patients without using much of your staff’s precious time. If you’re interested in having a custom strategy built and managed for you, look no further. To learn more about our email marketing solutions, visit www.trifectamarketingservices.com.